At Obertauern, Austria's snowiest winter sports destination, highly motivated female skiers will gather for the fifth time on March 25, 2023, to set an example and support the Pink Ribbon campaign for Austrian Cancer Aid. Obertauern and Atomic are working together to put on the 250-person #SHESKIS women's ski day.

On March 25, 2023, as in previous years, outstanding female athletes from Austria will compete: Ski racer Michaela Kirchgasser, who won the team competition's world championship as well as silver and bronze medals in the slalom and combined events. Marlies Raich is one of the most successful skiers in World Cup history with 35 slalom victories. Among others, Mirjam Puchner took home the silver medal in super-G at the 2022 Olympics. The fourth in the group is Jacoba Kriechmayr, local hero and one of the most extraordinary female freeriders on the European stage, for whom, suitably for the occasion, there is just one motto: "Fight without compromise". The experts will share helpful advice with the dedicated female skiers on this day to help them perform even better and have more fun on the slopes.

The #SHESKIS group, outfitted with Atomic women's test skis, will hit the slopes in Obertauern with a stop at the Pink Ribbon Bar followed by lunch together at the PINKTABLE in the Kringsalm.